As Raúl Graña, the General Manager of the Division, explained in his presentation “The chief objectives of this change are to standardise, modernise and project COEXPAN’s brand image globally, and it is a key factor in our communication and marketing efforts”.

In terms of colour, the symbol maintains the corporate red which has accompanied COEXPAN since it was founded and the logotype brings in blue in an attempt at aligning the brand with the corporate colour of the Lantero Group.

Through this change in visual identity and the new claim “Partner for packaging solutions”, the company aims to strengthen its focus on customer service and the comprehensive packaging solutions which it can provide through the different divisions which make up the Lantero Group.